ROLE
UX/UI, Front-End Developer
OVERVIEW
CrunchTime is the go-to mobile app for fun and intuitive fitness. It empowers users to establish and sustain consistent workout routines, schedule upcoming workouts, and join a community of like-minded individuals. With CrunchTime, achieving your fitness goals has never been more accessible, enjoyable, and attainable
BACKGROUND
Many people aspire to improve their physical health and fitness levels, so they often join a gym with high hopes and motivation. However, it is common for gym members to lose their enthusiasm and drop out within the first year, leaving behind their fitness goals. To tackle this prevalent issue, CrunchTime wishes to identify the root causes of gym member disengagement and abandonment of fitness objectives and develop effective solutions to address these challenges.
INSPIRATIONS
CrunchTime is more than just a mobile workout application; it is a platform that aims to inspire and empower individuals to live healthier and more fulfilling lives. From personalized workout plans to a supportive community of like-minded individuals, CrunchTime is designed to help users stay on track and achieve their fitness objectives.
Problems
After careful assessment, I have condensed the primary challenges faced by common gym members, leading to a loss of motivation and eventual dropout within the first year, into three main points.
Solutions
I propose the following solutions to the three common barriers to achieving fitness goals:
Key Differentiators
CrunchTime stands out from its competitors due to the following factors:
Competitive Analysis
Gym Buddy is a fitness app that helps users find workout partners and track their progress toward their fitness goals.
Pros
• Variety of workouts
• Convenient and user-friendly
• Improved motivation
• Customizable goals and activities
• Integrated Tinder match-making feel
Cons
• Limited availability
• Potential safety risks
• Compatibility issues
• In-app purchases
Meetup provides guidance on how to start and organize a group for people with similar interests.
Pros
• Connect with like-minded people
• Easy to use
• Wide range of events
• Opportunity for personal growth
Cons
• Limited availability
• Safety concerns
• Inconsistent event quality
• Hidden additional cost
MyFitnessPal Calorie Counter app allows users to track their calorie intake, set weight loss goals, and access a large database of nutritional information for various foods.
Pros
• Comprehensive food database
• User-friendly interface
• Personalized goals
• Integration with other fitness apps
Cons
• Inaccurate nutritional information
• Limited free features
• Overemphasis on calorie counting
• Lack of personalized recommendations
SECONDARY RESEARCH
I developed a survey questionnaire and distributed it to 25 individuals to gather insights into their workout preferences. The questionnaire covered various topics, including preferred exercise times, types of exercise, fitness goals, shared accountability, age, and how the participants could use a fitness product to foster social connections.
TARGET AUDIENCE
I conducted a survey that inquired about people's interest in shared accountability and achieving fitness goals. The survey was sent to 34 participants, and based on the results, I identified three primary target audience groups.
PERSONAS
Three personas based on the three types of the target audience
Cristina Khalil / Fitness enthusiast
30/ San Diego / Marketing Manager
Education: bachelor’s degree in marketing
Fitness goals: improve strength and endurance, train for a half marathon
Motivations: enjoys the challenge of pushing her limits, wants to feel confident and strong, and likes to track progress
Pain points: struggles with staying consistent and motivated, sometimes finds it hard to fit in workouts around her busy work schedule, gets bored with the same workout routine.
Andy Pham / Lifestyle change
29 / San Jose / Pharmacist
Education: Ph.D. in pharmacy
Fitness goals: lose weight, improve overall health, increase energy levels
Motivations: wants to feel more confident and comfortable in his own skin, wants to improve his health and prevent future health problems
Pain points: struggles with maintaining motivation and consistency, finds it hard to make time for workouts with her busy schedule, and lacks knowledge of proper nutrition and exercise routines.
INFORMATION ARCHITECTURE
SKETCHES
I began by creating preliminary sketches that showcased my vision for CrunchTime. The hand-drawn sketches below display the main screens and task flow. to the three common barriers to achieving fitness goals:
WIREFRAMES
I created low-fidelity wireframes to visualize the primary task flows, which included adding a workout partner, sharing a snapshot of fitness activity, and submitting evidence.
Task 1: adding a workout/accountability partner
Cristina wants to add a workout partner for shared accountability. Who is also an app user
1-1
Tap on search
1-2
Type in name
1-3
Tap on name
1-4
Tap on follow
1-5
Added friend
Task 2: sharing a snapshot of fitness activity
Andy wants to share a snapshot of his day activity with a workout partner
1-1
Tap on profile
1-2
Tap on send
1-3
Tap on friend
1-4
Tap on send
1-5
Day activity sent
Task 3: submitting evidence
Cristina wants to submit evidence and engage
1-1
Tap on calendar
1-2
Tap on submit
1-3
Snap a picture
1-4
Tap on next
1-5
Type in caption
1-6
Tap on share
1-7
Evidence submitted
USER TESTING
I performed two rounds of user testing, with four participants in each round. In the first round, I provided the participants with my low-fidelity wireframes and asked them to complete three tasks. I recorded their comments and used their feedback to make improvements to my wireframes.
Using the feedback from the first round of testing, I developed high-fidelity wireframes, which I presented to the participants in the second round of testing. I collected their feedback and distilled my findings into three main points.
FINAL DESIGN
Personalized Browsing Experience
The home page to also serve as a broadcast feed. This means that whenever users launch CrunchTime, they are immediately taken to the home page where they can engage with the latest updates and stay motivated to achieve their fitness goals
Make connections
To enhance user engagement and promote a sense of community, we designed the app to facilitate easy connections between users, allowing them to interact and build relationships around shared interests.
Manage fitness goals
To help users achieve their fitness goals and stay on track, we designed the app with intuitive tools for setting and tracking progress toward goals, personalized recommendations, and social support from a community of like-minded individuals.
Quick fitness stats
To provide users with a clear and quick overview of their activity stats, we designed the app with a concise yet informative preview that displays key metrics and trends at a glance, without overwhelming users with too much data.
BRANDING
Logo on white background
Logo on color background
Logo in B&W
headers/titles/numbers
body/paragraphs
Primary Colors
#FF8A00
#1F9BFF
#EDF7FF
#2B1805
#A7B7C0
#EFEFEF
Secondary Colors
CONCLUSION
Throughout this experience, I gained valuable insights that I had not fully considered before, particularly in terms of feasibility and gamification. The importance of keeping users engaged through gamification strategies became evident to me, and I plan to explore this further in my future work.
Although this project was limited, I recognize its potential and am eager to continue working on it. With additional resources and time, I aim to transform this idea into a fully functional app that delivers a compelling user experience.